• UK-only Fury model launched
  • Fury to feature unique Magma Red paint finish and bespoke interior
  • Isuzu D-Max Fury on sale across the UK from September from £19,999 CVOTR

Isuzu UK is storming into the second half of 2015 with the addition of the D-Max Fury, an exclusive-to-the-UK model that boosts the D-Max pick-up range to 10 variants.

The new Fury packs a real punch with a number of unique style enhancements and technology upgrades. Based on the Eiger double-cab model, the special edition can be tamed from just £19,999 (CVOTR), representing a saving of around £2000 compared to buying the accessories separately. Fury is available with either manual or auto transmission.

The attention-grabbing style of the D-Max Fury starts with the stunning and unique Magma Red metallic paint finish, while bold 17-inch, five-spoke grey alloy wheels shod with 255/65 R17 Pirelli Scorpion tyres emphasise the pick-up's powerful road presence. The exterior upgrades continue with a dark grey metallic finish to the front grille – complete with a fiery red Isuzu logo at its centre – and Cosmic black door and tailgate handles, and black rear bumper, as well as gun metal grey heavy-duty side steps.

Inside, the sporting nature of the Fury is made clear with unique red stitching to key contact points such as the steering wheel and gear knob and the provision of dedicated Fury carpet mats. Customers will also have the option to upgrade the interior upholstery to Limited Edition Black and Red Fury leather. They will have to move quickly as just 100 will be made available.

Fury also features a rear camera to aid easier parking and manoeuvring out of tight spots. With the vehicle in 'reverse', the image behind is cleverly displayed in the rear view mirror inside the cabin.

At the heart of the Fury remains the powerful-yet-efficient 2.5-litre twin-turbo diesel engine, producing 163 PS and 400 Nm of torque. Isuzu's robust diesel will return a highly impressive fuel economy of 38.7 mpg on a combined cycle. Owners of the new Fury will also benefit from a heavyweight towing capacity of 3.5 tonnes (braked trailer) and 1,072 (manual) 1,067 (auto) tonne payload.

William Brown, General Manager at Isuzu UK, said: “We are confident the Fury will further widen the appeal of the D-Max which already has one of the widest choices of model of any pickup in the UK. The Fury has been designed for those seeking an affordable pick-up with stand-out appeal. It's certainly a head-turner and, alongside the Blade and rest of the D-Max range, will meet the growing demand for a stylish vehicle which can be used for both work and recreation."

2014 was the best ever year for Isuzu in the UK with sales of over 5,500 pick-ups and the growth has continued into 2015 with sales up over 30% year to date. Isuzu UK continues to be the biggest market in Europe for the Japanese brand by a considerable margin.

Fury will go on sale from September priced at £19,999 (CVOTR) for the six-speed manual and £20,999 (CVOTR) for the 5-speed auto. Like all new Isuzu models sold in the UK, the D-Max Fury will come with the company's pioneering five-year / 125,000 mile warranty.

Pricing (CVOTR)

Isuzu D-Max Fury 2.5TD Double Cab 4x4 Manual £19,999 + VAT
Isuzu D-Max Fury 2.5TD Double Cab 4x4 Automatic £20,999 + VAT
Isuzu D-Max Fury + 2.5TD Double Cab 4x4 Manual featuring Black/Red Fury leather interior trim £21,324 + VAT
Isuzu D-Max Fury + 2.5TD Double Cab 4x4 Automatic featuring Black/Red Fury leather interior trim £22,324 + VAT

*Optional Black leather is available at £899 +VAT fitted

Isuzu D-Max Fury Specification

Standard equipment as follows:


  • Integrated fuel filler cap
  • 17-inch dark grey alloy wheels
  • Black rear bumper
  • Gun-metal grey aero side steps
  • Cosmic Black rear tailgate handle
  • Daytime running lights
  • Projector headlamps
  • Body-colour front bumper
  • Cosmic Black door handles
  • Dark grey metallic front grille with red Isuzu logo
  • Cosmic Black folding heated door mirrors with side-indicator repeaters

Safety and Security:

  • ABS + ESC + TCS
  • Door-open warning light
  • Front, side and curtain airbags
  • Height-adjustable front seatbelts
  • Security etched glass
  • Insurance approved immobiliser
  • Three-point rear seatbelts
  • Locking wheel nuts
  • Remote central locking


  • Fury branded black carpet mats
  • Black cloth seat trim
  • Front and rear electric windows
  • Rear view mirror camera
  • Rev counter
  • Manual air-conditioning
  • Air-recirculating system
  • Accessory power point
  • Cigarette lighter socket
  • Front door cup holders
  • Driver and passenger sun visors
  • Height-adjustable front and rear headrests
  • Height adjustable driver's seat
  • Chrome heater switches
  • Reclining front seats
  • Heated rear screen
  • Height-adjustable steering wheel
  • Carpet floor trim
  • Front seatback map pockets
  • Centre rear armrest
  • Rear heating ducts
  • Low fuel warning light
  • Leather steering wheel with red stitching
  • Leather gear stick gator with red stitching


  • Double DIN CD/RDS radio with iPod/USB/Bluetooth connectivity
  • Four speakers

Isuzu D-Max Fury Technical Specification

Body and chassis:

Four-door, five-seater, double cab pick-up, with all-steel body mounted on steel ladder-frame chassis. Longitudinally-mounted diesel engine driving rear (or front and rear) wheels via 'on demand' part-time four-wheel-drive system and a six-speed manual or five-speed automatic transmission.

Engine 2.5-litre / 163 PS (120 kW) diesel
Type DOHC, in-line four
Capacity 2.5-litres, 2,499 cc
Bore and stroke 95.4 x 87.4 mm
Compression ratio 17:1
Max power 163 PS @ 3,600 rpm
Max torque 400 Nm @ 1,400-2,000 rpm
Valves 16 (four-per-cylinder)
Fuel system CRDi, common-rail, high-pressure, direct-injection two-stage turbo
Construction Cast iron cylinder block and aluminium head
Emissions class Euro Stage5


Switchable rear-wheel-drive / all-wheel-drive, selectable electronically


Type Hydraulic power-assisted rack and pinion
Turning circle 12.2 metres

Wheels & Tyres:


Alloy 17 in x 7J with 255/65 R17 tyres

Spare Tyre repair and inflation kit

Automatic transmission gear ratios:

4x4 Double Cab 5AT

1 – 3.52; 2 – 2.042; 3 – 1.400; 4 – 1.000; 5 – 0.716; Reverse – 3.224

Final Drive – 3.727

4x4 Double Cab 6MT

1- 5.232; 2 – 2.644; 3 – 1.606; 4 – 1.219; 5 – 1.000; 6 – 0.728; Reverse – 4.525;

Final Drive – 3.071

Dimensions (mm):

Overall length 5,295
Overall width* 1,860
Overall height 1,795**
Wheelbase 3,095
Front overhang 905
Rear overhang 1,295
Ground clearance 235
Approach angle 30.0 deg
Departure angle 23.0 deg
Ramp angle 22.0 deg

* excluding door mirrors, **excluding roof rails

Capacities and weights:

Fuel tank 69 litres
Load bay (LWH) 1,552 x 1,530 x 465 mm
Kerb weight 1,978 kg M/T, 1,983 kg A/T
Towing (max) 3,500 kg (braked trailer), 750 kg (unbraked)
Payload (max) 1,072 kg M/T, 1,067 kg A/T

Fuel economy / performance:

Isuzu D-Max Fury 4x4 Double Cab 6 M/T

Urban cycle 31.7 mpg (8.9 l/100 km)
Extra urban cycle 44.1 mpg (6.4 l/100 km)
Combined cycle 38.7 mpg (7.3 l/100 km)
CO 2 emissions 192 g/km
Top speed 112 mph

Isuzu D-Max Fury 4x4 Double Cab 5 A/T

Urban cycle 26.9 mpg (10.5 l/100km)
Extra urban cycle 39.2 mpg (7.2 l/100km)
Combined cycle 33.6 mpg (8.4 l/100 km)
CO2 emissions 220 g/km
Top speed 112 mph

- Ends -

Note to Editors:

Two Isuzu D-Max Fury press vehicles will be available for evaluation from September. Please call one of the team for more details.

For further Isuzu news and images, visit www.isuzumedia.co.uk. To stay informed of the latest news about Isuzu and the Isuzu D-Max, please follow @IsuzuUKPR on Twitter.

For further Isuzu press information, please contact:

Robin Bartlett

Group PR and Events Manager Isuzu (UK)

Tel: 0121 730 8161

Mob: 07807 284 368


Chloe Yemm

PFPR Communications

Tel: 01622 766 513